Signs are an integral part of advertising your business. If done well, your signage can be responsible for half of your customers! (International Sign Association)
Before deciding on the placement of your sign, stop and look at your store from the same angles as your future customers would. Notice the passing traffic, trees and foliage, power lines and other street signs, all of these things can limit the visibility of your sign. You only have a few seconds to grab the attention of passing drivers, use proper color, typeface, and lighting to distinguish from busy surroundings.
Capitalization and Font. As a general rule, capital letters are more easily recognized but are tend to be read individually. Lower case letters, on the other hand, are read as whole words or phrases. Sign design research designates six font styles as the most basic.
For a sign to be most effective, it must be legible at enough of a distance for a passerby or driver to properly read and comprehend in just seconds. Letters with a taller and wider “stroke” can be read from further away. The below table shows recommended heights for maximum readable distance vs. readable distance for maximum impact.
|Maximum Readable Distance||Readable Distance for Maximum Impact||Recommended Letter Height|
The most important reason to consult with an experienced sign design professional, we can help create an effective and attractive sign within budget or sign code limitations.
Below are Color Combinations ranked in order of optimum legibility:
Is your business open for business at night? Your sign needs lighting. Lighting options are vast, internally, externally, back-lit, light fixtures mounted above a flat wall sign, a sign cabinet lit from within with LED or fluorescent bulbs, channel letters lit from within or behind with neon tubing, a light behind the sign face, lighting the main message through a translucent material. As a business owner, you should realize the importance of the location of light fixtures has on the readability and always remember that your sign is working for you 24 hours a day!